Earache is proud to announce the signing of 25 year old ALIREZA301 (real name Ali Reza) to it’s roster. Marking a landmark signing for the label – it’s first hip hop/trap artist. His signing comes hot off performances at Afropunk Fest alongside artists such as Tyler The Creator and his debut record ‘Endlyss’ is pencilled to drop in 2019 following time in the studio with producer Jason Rich famed for his previous work with both Lil Peep and Lil Xan.
With a wide-ranging eclectic list of inluences including Bring Me The Horizon, XXXTentacion, Thy Art Is Murder and Earl Sweatshirt, Alieza merges both metal, trap, rap and rock to deliver a contemporary sound that few have yet to master. With dark undertones, heavy beats, metal guitars and a conscious message, ‘Endlyss’ is set to be a genre defining record. Speaking of ‘Endlyss’ (a portmanteau of Abyss and Endless) Alireza states…
“Happiness isn’t meant for some people. And happiness is a place where some people don’t know they can go. So they smoke and use drugs or women or alcohol or whatever substance they want until they can feel no pain. The outbursts of anger can come when you don’t have an outlet or a substance to use. But I can’t judge anyone who can function and live in this society. Sometimes it’s not good or bad. Not black or white but just grey…
Sometimes the abyss is endless…”
Hailing from Maryland Alireza was raised in a single parent trailer-park home by his mother, a guiding light to the impressionable young talent. Coming from a jazz background herself, it was no surprise that it music flowed through the veins of Ali. Picking up a guitar at the tender age of six, he became highly proficient despite being self taught and started writing music before most of us have learned to ride a bike.
Alongside his guitar playing and interest in metal, it was impossible for Ali to avoid hip hop. Growing up in America in the DMV (DC, Maryland Virginia) tri-state area – not far from Baltimore – guns, drugs and violence was never too far away. Consciously, he avoided such engagements, focussing on developing his personal talents including writing verses and honing his rap capabilities. Indeed, with a conscious message his first mixtape ‘Pyrolugie’ made it’s way onto The Sources’ online blog.
Prior to his hip hop efforts, circa 2010 Ali formed ‘Louder Than Quiet’, serving as the bands lead vocalist and guitarist. Having previously played in various non-starting GoGo bands in the DC Area, the metal leaning post hardcore band had an all black lineup and a progressive message. Fantastic on paper, but in reality an uphil struggle in the face of mainstream success. In a city better known for politics and rolling gentrification, a bunch of alternative black kids creating a scene seemed against the odds. With persistence and graft, LTQ eventually made their mark, being invited to perform at Afropunk (TWICE!). A high point for a band who deserved more than they got back from society.
Under his newly signed label backed ALIREZA301 guise, Ali fuses poignant songwriting, hip hop beats, conscious lyrical content and his beloved guitar to create music that will challenge audiences globally to question what they know about rap, rock and indeed the goings on of the world.
Find out more here.